Team17 Group has introduced that it’s rebranding the corporate to ‘everplay group plc’.
The announcement states that the change represents an “evolution” of the group following its addition to the London Inventory Change in 2018. The title ‘everplay’ is designed to mirror its goal to “by no means cease taking part in”, together with its “artistic drive to ship a lifetime of play”.
Should you’re involved about what this implies for the enduring ‘Team17’ title, then fear not. Everplay states that the branding for the developer, video video games label, and writer will stay, permitting it to proceed working because it does at the moment.
As well as, astragon Leisure, a developer and writer of simulation video games, and StoryToys, a developer and writer of academic apps, can even retain their present branding. Everplay notes that the change will mitigate any potential confusion between the Team17 division and the group at massive, stating that it “permits for strengthening the Group and a simplification of the enterprise within the market”.
Steve Bell, CEO of everplay, acknowledged the next:
“I’m excited to be unveiling our new Group model at the moment, which we consider higher represents our enterprise which has advanced drastically for the reason that IPO and displays our DNA to by no means cease taking part in. This rebrand not solely creates a super backdrop to foster better cross-collaboration internally but in addition displays our aspirations to broaden our attain throughout complementary sectors inside the broader indie market.
“Essentially, we wish to create pioneering and fascinating experiences that enrich and encourage gamers all over the world, and I firmly consider everplay will turn into synonymous with creating video games that ship a lifetime of play.”
The rebranding is anticipated to return into impact from early February.
