Aggressive ITV present Hell’s Kitchen is now blowing up as an expertise in Roblox, with a cartoony model of Gordon Ramsay on the fore.
Since its debut final month, ITV’s first-ever Roblox expertise has had over 20m visits from aspiring cooks, and boasts 450k each day lively customers completely satisfied to have the present’s movie star chef specific disdain at their dishes.
As with Hell’s Kitchen on telly, those that take part within the official Roblox expertise shall be popped onto both the Purple or the Blue staff. And, whereas I have not seen phrase that Ramsay will name customers an “Fool Sandwich”, his Roblox counterpart nonetheless shares his disappointment if meals is not as much as snuff.
“By mixing the distinctive essence of Hell’s Kitchen with the immersive potentialities of Roblox, we’re providing gamers a contemporary strategy to interact with the model and create their very own culinary adventures,” claimed Ashley Lewis, boss of the expertise’s developer Metavision.
“We have an thrilling 2025 roadmap for the expertise and might’t wait to point out the neighborhood what we have now in retailer subsequent.”
When you fancy taking to the kitchen your self, you possibly can take a look at the Hell’s Kitchen Roblox expertise right here.
In direction of the top of final 12 months, Roblox introduced additional instruments designed to enhance the protection of its younger viewers. These instruments included the flexibility for fogeys to remotely handle their kid’s account, view their kid’s pals checklist and restrict the period of time made obtainable to play.
This transfer adopted frequent criticism that the platform was not doing sufficient to make sure the protection of its viewers, which is predominantly youngsters. In July of final 12 months, it was revealed that Roblox itself had reported 13,316 cases of kid exploitation in 2023, and that greater than two dozen individuals had been arrested for abusing minors following contact in-game.
