Sony YAY! is trying to broaden its anime choices following the success of Naruto and Naruto: Shippuden on its channel, in response to Ronojoy Chakraborty, Head of Programming at Sony YAY!.
Naruto achieved unprecedented success on Sony YAY!, amassing over 63.2 million viewers throughout India, whereas Naruto: Shippuden has reached over 30 million viewers.
In an interview with Animehunch, Chakraborty mentioned the broadcaster’s broader technique for anime acquisition and hinted at plans to safe extra titles sooner or later.
Chakraborty defined that the acquisition of Naruto went past simply airing the present.
Sony YAY! took on the function of a grasp licensor, acquiring the rights to not solely broadcast the sequence but in addition to market and merchandise it throughout varied platforms.
The corporate dubbed the present into a number of native languages and created a devoted time slot for the sequence.
“As a broadcaster, we’ve got avenues to advertise a present – the way to put it on the platform and so forth, which we did. We acquired among the best properties on this planet which is Naruto. We dubbed it in native languages. We acquired the licensing rights for Naruto. We’ve got tied up with totally different shops. We’ve got grow to be the primary grasp licensor for it in India. We’ve got created a slot on the channel for such sorts of exhibits. And that is how we’ve got continued it.”
This multi-faceted strategy, which incorporates advertising, licensing, and merchandise, is one thing Sony YAY! plans to duplicate with any future anime acquisitions.
Whereas Chakraborty didn’t disclose particular titles that Sony YAY! could also be contemplating, he emphasised that the community’s focus stays on securing properties that attraction to their viewers.
Given the robust reception of shonen titles like Naruto, Sony YAY! would possibly seemingly proceed prioritizing shounen anime that resonates with its core demographic of viewers aged 12 to 18.
Nonetheless, Chakraborty additionally talked about the potential for broader genres, akin to shoujo, romance, sci-fi, drama, and fantasy, because the anime market in India matures.
Past anime, Sony YAY! can also be working to broaden its “toonverse,” which incorporates a mixture of animated exhibits sourced from each world and Indian creators.
Chakraborty harassed the significance of participating audiences of all ages, from younger kids to teenagers and younger adults, by providing all kinds of programming.
Reveals like Shin chan (which by the way is an anime) and unique productions akin to Honey Bunny Ka Jholmaal are a part of this effort, creating a various leisure platform that appeals to viewers throughout totally different states and languages.
Sony YAY! goals to proceed rising its footprint within the Indian animation market by providing a various choice of exhibits that resonate with audiences, whether or not they’re anime, homegrown cartoons, or worldwide animated sequence.
