At Roblox, our imaginative and prescient is to reimagine how individuals come collectively to play, work, and join. We’re constructing an immersive platform for communication and connection the place 71.5 million customers* in 190 international locations spend 2.4 hours enjoying video games and sharing experiences every single day.
We need to empower any developer or creator to make something wherever on our platform, and at this week’s Recreation Builders Convention (GDC) in San Francisco, we showcased most of the methods we assist individuals create, scale, and monetize.
We unveiled two new AI instruments that may considerably pace up creating on Roblox. As well as, we introduced the evolution of our Creator Fund (beforehand referred to as Recreation Fund). As earlier than, it focuses on funding next-level experiences with progressive gameplay, bold visible designs, and authentic concepts. And we’re additionally excited to broaden the sorts of content material in this system. Meaning we’ll be bringing beloved off-platform IP to Roblox, together with Paramount’s iconic Avatar: The Final Airbender, in addition to content material past video games, like Neura Studios’ brand-new launch, Clip It.
Roblox and members of our creator neighborhood additionally hosted periods on subjects starting from doing enterprise on Roblox to generative AI to the variations between free-to-play cell creation and creating on Roblox. We need to thank the Roblox creators who shared their experience onstage: @badcc, @Andybloxstar, @Erythia, @Coffeenerd, @CDDevelopment, @EncodedLua, @Toya_Studio, and extra.
Right here’s a deeper have a look at all the things we introduced this week that we’re assured will assist allow extra creators than ever to attain their objectives on Roblox.
Create
Some of the necessary issues we do for Roblox creators is develop instruments and applied sciences that make creating 3D content material simpler and sooner. So this week at GDC, we introduced two new AI instruments — Avatar Auto Setup and Texture Generator — that just do that.
With Avatar Auto Setup, it is going to be easier than ever to create an avatar by rapidly and routinely changing a 3D mannequin into a completely animated avatar that folks can use straight away. This industry-leading software additionally gives the power so as to add facial animation to avatars and might minimize the time it takes to arrange an avatar from days to minutes.
With Texture Generator, creators will be capable of use textual content prompts to rapidly change and customise how 3D objects look. The textures the software produces routinely conform to the form of objects, considerably decreasing the work required to deliver an object to life.
Texture Generator (Earlier than and After)
These are the newest examples of instruments that may assist creators proceed sooner from an thought to actuality in Roblox Studio. This free, superior 3D improvement software program makes it easy for nearly anybody to create something they will think about on Roblox. Constructed on our platform’s multiplayer, real-world simulation engine, it gives creators with out-of-the-box entry to superior physics, our rising suite of progressive AI options, aerodynamics, and a lot extra.
Scale
At GDC, we delved into how creators on Roblox do finest after they have entry to clear information exhibiting how their experiences are performing and the place there’s room to develop. We’ve been constructing out our sturdy analytics suite, which supplies creators actionable efficiency insights, permitting them to regulate their content material methods to mirror how their experiences are doing. And so they can quickly iterate primarily based on these insights by publishing updates in seconds, anytime they need, to cell, desktop, console, and VR concurrently.
We additionally explored our rules and plans for Discovery on Roblox, which helps join creators with their ultimate audiences and encourages them to proceed enhancing their creations. At scale, that gives a larger variety of terrific content material for our customers, connecting them with the creations and communities that finest match their pursuits.
Roblox options an algorithm that constantly refreshes the creations and updates customers see. It’s a part of a wholesome discovery system constructed on community results, engagement, and monetization that permits creators to maximise their attain with our international viewers.
One nice instance is Gunflight Studio’s Gunfight Area, which Roblox customers have visited greater than 228 million occasions because it launched final October. The workforce iterated on it rapidly, and was in a position to ceaselessly check its adjustments to attain their enterprise objectives and to enhance its discoverability. And by optimizing for efficiency, they made Gunfight Area the most well-liked first-person shooter on Roblox.
Monetize
Creators of all sizes, from people to massive studios, are demonstrating the numerous methods anybody can create and monetize their work on Roblox. In 2023, our greater than 25 million creators collectively earned $741 million, up 19 % yr over yr, and we’re at all times trying to give them extra alternatives to succeed. Once they do, our complete ecosystem does too. So our objective is to empower all creators with a variety of the way to earn cash on Roblox, together with in-experience purchases, immersive advertisements, and promoting avatar objects or creator plugins.
We need to thank everybody who got here out to see us at GDC. To study extra about what Roblox provides creators, please go to our Creator Hub web page. We’re excited to see how our creator neighborhood grows and thrives within the months and years to come back.
* As of This fall 2023.
