Again within the day, Acclaim Leisure was a fairly formidable pressure within the video games trade. It has dozens upon dozens of video games underneath its belt, together with the primary two Burnout titles, the Turok sequence, NBA Jam, and naturally, Mary-Kate and Ashley: Candy 16 – License to Drive. Ahh, good occasions.
Sadly, the corporate went bankrupt in September 2004, however now, simply over 20 years later, Acclaim is making a comeback.
Re-entering the market in 2025, nonetheless, has seemingly required Acclaim to method its enterprise from a unique course, and can as a substitute primarily present funding, advertising, and PR assist to impartial studios trying to break into the trade.
As well as, Acclaim will look to “resurrect and revitalize its beloved portfolio of traditional IP”, and can utilise the experience of an advisory board comprised of Russell Binder at Striker Leisure, Mark Caplan at Ridge Companions and Jeff Jarrett (sure, the WWE legend) at International Pressure Leisure to assist its targets.
Acclaim’s new CEO Alex Josef has mentioned the next:
“It’s an absolute honor and pleasure to be main the cost in bringing Acclaim again to the forefront of the video games trade. We’re lucky that we’ve an especially proficient crew and that we’ve already signed some unbelievable indie titles, which we’ll be revealing quickly.”
Initially based in 1987, Acclaim’s title was conceived as a means to make sure it might seem earlier than the likes of Activision and Accolade when considered alphabetically; this similar technique was adopted by Activision staff after branching away from Atari.
Because it neared its demise in 2004, the corporate made some controversial choices when advertising its video games. This included a proposal to reimburse UK drivers with a rushing ticket forward of Burnout 2‘s launch, and a weird competitors through which it urged new dad and mom to call their child ‘Turok’ to advertise the discharge of Turok: Evolution.
