Xbox’s newest advertising and marketing marketing campaign has set tongues wagging, its claims of “That is an Xbox” solely furthering the concept that Microsoft is shifting towards changing into the world’s greatest videogame writer. Now, in keeping with a brand new report, they might even be contemplating permitting different individuals to make Xbox-branded {hardware}.
That’s in keeping with Samuel Tolbert of Home windows Central, a sometimes very dependable website. Within the article, Tolbert discusses the brand new advertising and marketing marketing campaign and Phil Spencer’s feedback relating to Xbox actively creating a handheld machine.
Speaking about how Xbox is seeking to companion with numerous corporations, Tolbert says: “We’ve even heard that Microsoft is exploring choices round letting third-parties construct Xbox-branded gadgets, one thing that might lengthen so far as letting them immediately use the Xbox working system.”
Tolbert goes on to invest that this might embrace things like an ASUS handheld machine with Xbox branding an an Xbox working system.
In idea, it may even embrace consoles make by third-party manafacturers, very similar to Steam did beforehand with the ill-fated Steam Machines. It has been speculated that Xbox’s rising transfer towards publishing video games throughout a number of platforms and their lacklustre console gross sales numbers may very well be an indication that they gained’t create a next-gen console, ceding the house to PlayStation and Nintendo. That stated, I’m undecided anybody could be focused on making a console utilizing the Xbox identify.
What do you factor? Will Xbox license its identify to third-parties going ahead?
