Hypercasual and hybridcasual video games writer Voodoo has acquired photo-sharing app BeReal for €500 million ($537m).
Based in 2019, the app step by step rose to reputation with its mission to supply a platform for “authenticity”.
It does this by randomly sending a notification every day to customers, giving them two minutes to take a photograph of what they’re doing. Images disappear after 24 hours, and the platform options no likes or followers.
BeReal at present has greater than 40 million lively customers, with half of those mentioned to make use of the app a minimum of six days per week.
Development plan
Voodoo mentioned it plans to additional spend money on the corporate whereas offering experience in product technique, progress and infrastructure.
It added it will “additional innovate round new options and refocus on progress by natural and paid advertising throughout markets”.
BeReal founder and CEO Alexis Barreyat is ready to go away the corporate, although will stay within the short-term to make sure a “easy integration”.
Aymeric Roffé, CEO of one other Voodoo-owned social media app Wizz, will take over as chief exec at BeReal.
“BeReal achieved unbelievable person loyalty and progress, displaying there’s a common have to share actual, unfiltered experiences with shut buddies,” mentioned Voodoo CEO Alexandre Yazdi.
“We’re very excited to carry our groups collectively and leverage Voodoo’s know-how and differentiated applied sciences to scale BeReal into the long-lasting social community for authenticity.”
BeReal founder Alexis Barreyatadded: “Voodoo has a confirmed monitor document of driving vital progress in cell apps.
“Their sources and experience will assist carry BeReal on a sustainable progress path whereas persevering with to ship on its mission to create an genuine world that retains you related with the individuals you actually care about.”
Voodoo is understood for its experience within the hypercasual and hybridcasual genres, publishing hit titles together with Helix Soar, Mob Management and Block Jam 3D.
Its portfolio has generated seven billion downloads to this point and has over 150 million lively customers. The corporate at present employs 800 employees.
